Justin Bieber has reportedly sold the rights to his music to Hypnosis Songs Capital for $200 million.
The company now owns pop stars’ share of the biggest hits of recent years, including Baby and Sorry.
One of his 21st-century best-selling her artists, Bieber joins a group of artists who have cashed in on the catalog.
The move means that Hypnosis will get paid every time a song it owns is published.
The company, a billion dollar venture between financial giant Blackstone and UK’s Hipgnosis Song Management, has acquired the publishing rights to Bieber’s historical catalog of 290 songs.
This includes all his music released before December 31, 2021, as well as the author’s share.
As part of the deal, Starr’s artist rights to his master recordings were also acquired.
Hypnosis did not disclose the terms of the deal, but a source told AFP the deal was valued at about $200 million.
Artists are increasingly selling stakes in their work to music funds, with Justin Timberlake and Shakira even signing deals with Hypnosis. However, this trend is more common among older artists. In the past two years, music legends Bob Dylan and Bruce He Springsteen have sold the rights to both catalogs to Sony.
The Hipgnosis Songs Fund creates a catalog of hit songs and invites large institutional investors to share the proceeds.
The fund was listed on the London Stock Exchange in July 2018.
Founder Merck Mercuriadis has previously said hits are “more valuable than gold and oil”.
“The impact Justin Bieber has had on world culture over the past 14 years has been truly amazing,” he said while announcing his latest deal.